The Jelli technology that Focus 360 uses helps us monitor campaigns live day-by-day, and minute-by-minute if necessary. And since we are in control of what copy runs where, we can do copy splits, black-outs and late copy changes. Another advantage is that our affiliates prefer the “ease-of-use” compared to any other system. No cart creation in production, no copy instructions to follow and no clearance to report – the Jelli system does all that for our affiliates.
And its popularity continues to grow with stations. Just in the last few quarters we’ve added thirty-six (36) “new-to-Jelli” stations. The top 25 market “Focus” is seen with additions in Chicago, Houston, Minneapolis, Sacramento, St. Louis and Indianapolis.
And the additions are sure to keep coming.
