Multicultural Focus' premiere product, Billboard Latino 360°, is an integrated platform that delivers the Hispanic consumer through the connection of music with a multi-channel/cross platform strategy that reaches deep into the Latino consumer segment. Billboard Music is used as the foundation for the Billboard Latino 360° platform. Billboard Latino 360° epitomizes pure integration by providing a vehicle for advertisers to surround the Hispanic consumer and to reach them at all of their relevant touch-points including Billboard Latino Radio, Billboard Latino Television, Magazine inserted in Hoy Magazine, MSN Latino Streaming, and spot Radio.

For today's marketer it's no longer enough to place advertising on a station or groups of stations and be satisfied with a one dimensional point of contact with customers. Marketers are looking for more; they want solutions that build relationships with their Latino consumer through their cultural pillar - music. Advertisers will have unique opportunities to employ customized extensions--including product integration--into all of the Broadcast shows and also, the ability to repurpose the programming via mobile platforms, exclusive and tailored CD's, artist testimonials, consumer and trade incentives, and more. Multicultural Focus delivers a consistent experience with the prestige and equity of a worldwide recognizable brand.